First time I heard Mick Ebeling’s presentation was at Juniper’s Marketing Summit. Not only was blown away by the how he crowd-solved and hacked the issues technology to impact people, but also how he inspired people to further action. Especially the Project Daniel was really resonated with me. No wonder he won the Muhamad Ali “Humanitarian of the Year.”
Glad months later Juniper announce the partnership with “Not Impossible Lab,” and I got to work on the design!
After seeing his presentation in person and many YouTube videos after (Yes, I was obsessed!). I found Mick’s basketball cap very iconic! I decided to create a teaser campaign with he wears a the cap silhouette.
He told many amazing stories that day, but Project Daniel is my personal favorite. I wanted to feature him front and center, hopefully it will emotionally move people like how I was moved.